Wall Street's most famous fictional ad man has landed a real life client. New billboards for the top-selling ketchup will use Jon Hamm and the "Pass the Heinz" theme pitched by his Don Draper character on Mad Men.

The campaign was outlined in an episode of the popular retro drama's sixth season.

One difference: while Draper's concept was built around the notion that Heinz was synonymous with ketchup, the new ads will also tie into the condiment maker's recently introduced mustard and barbecue sauce. (CNBC)